Do-Not Ignore The Power of On-Page SEO: 7 Proven Tips To Search Engine Optimization
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On-page SEO plays a pivotal role in boosting your site’s visibility on the Google search engine. In particular, website owners who want to create blog traffic and increase the conversion rate should consider following several key on-page SEO ranking factors such as high-quality content, meta description, targeted keywords, and title tags.
If you haven’t done any SEO optimization for your site, then now is the time to take immediate action to maximize search engine optimization, which means your site will increase the opportunity to capture more customers.
Alternatively, bloggers and business owners can outsource the on-page and off-page SEO works to professional freelancers on Fiverr, which help to free up your time. Thus, they would have more time to focus on developing the business.
In this post, you will learn several on-page SEO ranking factors, which are essential to driving traffic to your blog and increasing your site ranking on the search engines. Let’s jump to the main content of this article.
- In this post, you will learn the importance of on-page SEO and other several best practices to improve the search ranking on the internet.
- Besides off-page SEO, on-page SEO plays an important role in determining the success of your business in terms of improving the site visibility on the Google search engine and increasing website traffic organically.
- Keep in mind that SEO is an ongoing game plan so bloggers and site owners must continue to create high-quality content and use tools for keyword research- SemRush and KWFinder to improve keyword ranking.
- Pay attention to developing the site’s speed and performance- core web vitals because it directly impacts the bounce rate and ranking on Google.
Additional reading resources related to search engine optimization and increasing website traffic organically:
> How To Increase Blog Traffic: 10 Proven Ways
> How to Build High-Quality Backlinks Through Business Directories: 2 Bonus Tips
> How To Increase Website Traffic: Part 2
How to improve on-page SEO?
In order to determine the success of your WordPress blog, you must not ignore the power of on-page factors due to several reasons.
- The targeted keywords you include in one of your blog posts so that customers may find your article when they type similar keywords on the internet.
- You would be able to increase your site revenue by increasing the organic traffic, boost for more sales, and earning extra income from CPC keywords.
- Continue to create original and quality content, so that your site will be able to attract high-quality backlinks, and this action is beneficial to both off-page and on-page SEO.
As mentioned earlier, we all know the importance of on-page SEO in terms of finding profitable keywords, which helps our businesses to make money out of it and capture a large number of email subscriptions.
For this reason, the following are several proven practices to boost your site search engine optimization:
1. Create a Sitemap and submit it to Google Search Console
The first and foremost important of SEO optimization is to create a sitemap for your website, which means your site will get indexed by Google and other crawlers on their search engines.
After getting indexed, it would take at least one or two weeks for your site’s posts and pages to appear on the internet. Thus, visitors can find your business website or blog on Bing or Google search engines if they enter relevant keywords.
In addition, those who haven’t created an account with Google search console, then you must take an advantage of this free SEO tool by submitting the sitemap. Thus, it will help your site to rank higher and drive more regular traffic.
If you don’t know how to create a sitemap for your WordPress blog manually, you can hire a pro SEO freelancer on Fiverr at an affordable price. They will help create an XML sitemap and ensure your site is indexed faster.
The alternative option is to install a sitemap plugin like Rankmath, Yoast SEO, or All-in-One SEO. Those tools will not only help to create an XML sitemap but can offer other key metrics for optimization.
2. Use keyword research tools
When it comes to ranking higher on search engines, keyword research tools like SemRush and KWFinder play a critical role to help bloggers and website owners find profitable keywords for increasing site traffic.
In particular, with keyword research tools, you would be able to find the targeted keywords with low difficulty scores and high search volumes, which you should include in your content and drive traffic to your site.
Especially with the SemRush keyword magic tool, there is the real magic that will help you find monthly traffic searches on particular keywords and traffic % statistics.
Specifically, the traffic % of your site’s overall keyword will indicate the number of visitors visiting your site on each keyword alone.
For this reason, you have great opportunities to earn extra income by using keywords with high traffic % and rank higher on the internet.
3. Create SEO-friendly URLs
Do not underestimate the importance of creating SEO-friendly URLs because your site will not rank higher on search engines if you don’t include keywords on the URLs.
For example, your main topic is all about how to find tools for Google position checkers. The targeted keyword is ” position checker”, but if you mistakenly did not include this keyword in the URLs, then it’s highly likely your post will not rank on the top page.
In addition, many SEO experts and media agencies suggest that you should not include numbers or special characters on the URLs because Google’s algorithm may get confused and not rank your site higher.
4. Check for the site’s core web vitals
We move to another importance of on-page SEO, which users should not neglect is the core web vitals. Specifically, paying more attention to the website’s speed and performance are essentially contributing to increasing organic traffic.
As you are aware, a website with good core web vitals has a higher chance to rank on the top three pages on Google search engines due to the fact that it indicates how quickly visitors can access your site content.
In particular, if your site content responds quickly to users’ inquiries and your website load faster, then there is a chance that it will increase the user-friendly experience in terms of conversion rates and user engagement metrics.
So how can you boost the core web vitals?
The first solution to this one is to run the speed test on GTmetrix or Pingdom, which allows users to identify if there are any issues with your site’s performance.
In addition, use the Google search console to see how your site’s core web vitals perform, and you can always find the solution to the issue based on the platform’s suggestions.
One of the influential factors directly impacts slow websites is using bad and unreliable hosting services. For this reason, you may consider using a quality web hosting service like Hostinger to increase the site’s uptime.
Keep in mind that with Hostinger, bloggers must install the free WordPress LiteSpeed Cache and CDN, to improve the cache performance of their website.
In addition, if you are after high-quality and premium cloud hosting, which can definitely improve your site load time and speed performance, then consider Cloudways for website performance. Indeed, the cost of paying for cloud hosting would be higher.
Bonus tip, do not install too many WordPress plugins on your site because it will cause your site to slow down and have a negative impact on core web vitals.
For this reason, double-check your site to identify the heavy plugins, and replace them by using a similar and lightweight plugin.
5. Create a Google Analytics account
You should use Google Analytics to highlight the traffic data and find an effective SEO strategy to boost search engine optimization.
Keep in mind that every site owner and blogger needs a Google Analytics tool to understand several key traffic metrics including, average engagement, user locations, number of visitors daily, and most viewed webpage or article.
Based on these key traffic data, you can take advantage of Google Analytics to drive regular traffic to your site by making smarter decisions to improve user engagement and increase revenue for your site.
6. Mobile friendly
The majority of web users use mobile to search the web and engage with their friends and family members on social media. For this reason, Google loves websites that are mobile-friendly because those sites are easily accessible and create convenience for users.
Remember, sites with mobile-friendly will have a competitive advantage to rank higher on the search engines, which means your business will get more customers visiting.
If you are not sure whether your site is mobile-friendly or not, then check on Google Mobile-Friendly Test.
7. Fill out Meta Description and Meta Tag
Last but certainly not least, bloggers and website owners don’t forget to fill in the meta description of their blog posts or web pages, which allows Google’s algorithm to understand the brief summary.
In addition, it’s one of the most critical factors of on-page SEO that indicates your site is user-friendly and search engine optimized.
For example, a blog post with a good meta description and meta tag will rank higher on the internet due to the fact that it explains to users the idea of the content. Thus, they may click on reading the full post for more information.
Keep in mind that the meta tag and meta description are considered the beginning of creating a friendly on-page SEO.
Thus, you need to combine it with other SEO optimization methods like high-quality backlinks, keyword research, and rich snips to reap the benefit and outrank your competitors.
Conclusion of on-Page SEO
I hope this article will give you a better understanding of the importance of on-page SEO. It’s because it will have a direct impact on your site ranking higher and getting indexed faster on search engines.
Those proven tactics are most useful for blogging for beginners to implement one by one on their sites and be able to drive traffic over time.
Original published: Practical Tips To Improve Search Engine Optimization
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By Jiro Nguyen.